Salaah Swan
Mar201231

According to a recently released research survey conducted by digital marketing firm ExactTarget, 95% of survey participants engaged with brands online in 2011.  Of these 95%:

According to survey results, Twitter and FaceBook are more effective than direct marketing via email at inducing consumers to make a purchase.  For more information on this study visit ExactTarget for reports on consumer behavior in digital media, as well as social profile research information.