Film Producer Peter Guber Discusses the Art of Storytelling

Film producer and CEO of motion picture company Mandalay Entertainment, Peter Guber, speaks to Harvard Business Publishing (Harvard University) about the art of using purposeful storytelling to sell and campaign.  Whether the product is a consumer good, a service, or a television pilot, Guber stresses the importance of considering consumers your “audience” rather than a customer.  With this in mind, building strategies on how to engage your “audience” through the creation of compelling stories that appeal to the interest of your audience is key.  Rather than try to convince your audience, establish an emotional connection with them through engaging storytelling.  And ultimately build a loyal following for your brand or cause.




I saw so many well dressed people, some more original, some played it safe (like me in all Black/White), while some pushed the fashion envelope. But this lovely lady has my heart. I love her vintage-looking skirt, and overall, her entire swag is SO CUTE from head to toe!

In my book, she get BEST DRESSED Mercedes Benz Fashion Week 2013.

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